Tuesday, April 24, 2012

Almost Famous: McLaren’s New Supercar a Bigger Hit Than Expected in America


McLaren Automotive boss Antony Sheriff admits he wasn’t sure how the McLaren MP4-12C would be received in America. And he speaks with some authority on the issue: Though he’s lived and worked in Europe for many years, Sheriff was born and raised in the U.S., graduating from Swarthmore College with degrees in engineering and economics before starting his career as a product planner of Chrysler in 1987.
Almost Famous: McLarens New Supercar a Bigger Hit Than Expected in America image
“I was one of the crazies who used to get up at 6 a.m. to watch Formula 1 on ESPN, and knew all about McLaren,” he says as we sip espressos at the Geneva show. “Most of my friends didn’t. Most racing enthusiasts were weekend club racers, and maybe went to a few IndyCar races. And it’s been a long time since the Bruce and Denny show,” he adds, referring to company founder Bruce McLaren and fellow New Zealander Denis Hulme, who utterly dominated the legendary Can-Am series of the late ’60s in their thundering orange McLaren M8 sports racers.

So Sheriff counseled caution as McLaren planners pondered likely sales numbers for the MP4-12C here in America. He worried the McLaren name simply wasn’t famous enough to command respect among buyers also kicking the tires on Ferraris and Lamborghinis. Turns out he was wrong. As McLaren built its 1000th MP4-12C in late February, fully 40 percent of the orders for the car were coming from the U.S. “We underestimated — I underestimated — the level of knowledge and enthusiasm,” Sheriff says.

As you will have already read, the MP4-12C is a terrific piece of work. I managed to squeeze just 30 minutes in our orange test car between getting off the plane from London and the McLaren people coming to collect it, and came away deeply impressed with the sheer thrust of the twin-turbo V-8, the responsiveness of the chassis, and the truly extraordinary ride quality. Is it better than a Ferrari458? I’ll need more time behind the wheel before I make that call. But given that the 458 is a benchmark Ferrari, and that Maranello has a lot more experience building road-going mid-engine supercars, the fact the MP4-12C even begs the question is no small compliment.


Source Almost Famous: McLaren’s New Supercar a Bigger Hit Than Expected in AmericaRead more: http://blogs.motortrend.com/almost-famous-mclarens-new-supercar-is-a-bigger-hit-than-expected-in-america-22059.html#ixzz1sz89Xc6g

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