Friday, April 4, 2014

McLaren 650S Launch Party


Unveiled in Geneva, the McLaren 650S improves on an already remarkable MP4-12C.  The 650S Coupe and Spider share the same Carbon Fiber tub which provides an extremely rigid chassis, a perfect platform for building the ideal super sports car.  On Thursday evening of April 3rd, we hosted a launch party to initiate the 650S into our showroom.


The evening started out as any typical day here in Orange County.  The sun provided the perfect lighting to accentuate the various paint finishes of the vehicles as the guests arrived.  Volcano Yellow, Volcano Red, McLaren Orange, Azure Blue, Pearl White, Supernova Silver, Graphite Grey, all looked incredible as the metallic flakes glistened into the night.


With valet securing the prized vehicles, onlookers passing by wondered what was going on.  Hidden behind the glass veil of our store, our guests were greeted by the sight of a rare McLaren M6GT as they entered our showroom.  Under the limelight of our showroom was the McLaren 650S Spider finished in "Tarocco Orange".

As our expected guests were accounted for, our dealer principal, Bill Story, thanked our guests for being a part of the McLaren Newport Beach family.  Following Mr. Story was our General Manager, Pietro Frigerio, who gave an overview of the staff and their commitment to the McLaren brand.  Closing the presentation out was was Peter Freiberger, Sales Manager of McLaren North America, who joined us this special evening.  Giving an overview of the 650S Spider, he highlighted components of the 650S Spider that McLaren, in the constant pursuit of perfection, had improved on since the 12C.  He concluded the presentation as we unveiled the 650S Spider with Mr. Freiberger motionining our guests to experience the 650S Spider in full detail.  The perfectly-textured Alcantara & perfectly-woven Carbon Fiber seen in pictures is a true pleasure to witness, but to view the dynamic interaction of the light bouncing off the materials is something pictures cannot capture to the fullest extent.


As our guests mingled and discussed with each other various aspects of the 650S Spider that caught their attention, others were sliding in to see just how much of an impact the changes from the 12C to the 650S were in the cockpit. Without a doubt, the 650S was warmly received by all.  Our clients note and appreciate the details, and McLaren was spot-on with their 650S model.  We look forward to receiving the incoming McLaren 650S Coupes and Spiders.


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